First, here are some views from Wikipedia to get an initial variety of ideas out there.
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Radical feminists view objectification as playing a central role in reducing women to what they refer to as the "oppressed sex class". While some feminists view mass media in societies that they argue are patriarchal to be objectifying, they often focus on pornography as playing an egregious role in habituating men to objectify women.[36] Other feminists, particularly those identified with sex-positive feminism, take a different view of sexual objectification and see it as a problem when it is not counterbalanced by women's sense of their own sexual subjectivity.[citation needed]
Some social conservatives have taken up aspects of the feminist critique of sexual objectification. In their view however, the increase in the sexual objectification of both sexes in Western culture is one of the negative legacies of the sexual revolution.[37][38][39][40][41] These critics, notably Wendy Shalit, advocate a return to pre-sexual revolution standards of sexual morality, which Shalit refers to as a "return to modesty", as an antidote to sexual objectification.[38][42]
Others contest feminist claims about the objectification of women. Camille Paglia holds that "Turning people into sex objects is one of the specialties of our species." In her view, objectification is closely tied to (and may even be identical with) the highest human faculties toward conceptualization and aesthetics.[43] Individualist feminist Wendy McElroy says, given that 'objectification' of women means to make women into sexual objects; it is meaningless because, 'sexual objects', taken literally, means nothing because inanimate objects do not have sexuality. She continues that women are their bodies as well as their minds and souls, and so focusing on a single aspect should not be "degrading".[44]
Now personally, I like to believe that I have an understanding and complete support of equality of the sexes. I have a wife, a daughter, a mother, sisters and female friends, and in the past, girlfriends, who I most certainly view as full human beings and not as objects, even if, like in the case of my wife, I am sexually attracted to them.
But (the "but" had to come), at the same time I have to believe I am hardwired as a male to be sexually aroused by the female body and that tends to be without thoughts towards personality/intelligence etc. Let's be blunt - I'm talking about my Master, Mr. Bates and the consumption of media of beautiful ladies. Of course if it's about dating/relationships, then that's a different sort of attraction.
As for chicken or the egg, I think Playboy and subsequently everything else is there because there is a market, it didn't create or even exasperate that market.
But is this me committing wrong every time? Am I brainwashed by Maxim and beer commercials? Do I contribute to the "rape culture" that I've heard described, by not actively fighting or disapproving of objectification of the female body in the media (and in fact consume it instead)?
Because to be perfectly honest, I'm not convinced checking out hot girls without caring about who they really are on the inside is necessarily a bad thing. I'm not even sure how to deal with the term "objectify". I see beautiful women as a source of sexual attraction, and I'm not sure how I could suppress that. What is the line between sexual attraction and object? Are they one in the same?
Am I approaching this issue from completely the wrong angle?