...and so G.I. JOE: RETALIATION (which actually looked good) has been pushed back almost a YEAR to March 2013 to..and I quote the Studio head who spoke about it..."Post-convert to 3D for a more fullfilling audience experience" This when the film is a month away from release and the marketing push so far has been RIDICULOUS including a pricey superbowl spot.
Okay, this is probably a three-fold decision:
1. The film has been test screening with two different endings. The word leaking out of those screenings is that the film is actually awful...grain of salt that though as we can't exactly trust "leaked words" from test screenings.
2. They saw THE HUNGER GAMES, and AVENGERS destroy all comers...and they were going to be going up against BRAVE opening the same weekend, and then the have the summer filled with hope like DARK KNIGHT RISES, PROMETHEUS and the like...a scary studio proposition...and I bet they chickened out.
3. Post Convert to 3D is probably two-pronged. A) It does NOT take nine months to post-convert, but

I bet they are doing it because of the extra bank they can charge for a 3D ticket.
Basically, I see it like this. They KNEW the movie wasn't up to snuff...and while it might be entertaining popcorn fare, opening in summer 2012 so far seems to mean you have to bring your BEST...and G.I. JOE 2 might not be their best...adding the fact that they pushed the shit out of BATTLESHIP and it tanked...HARD...they feel that moving it to next spring is best.
Personally I feel it's a mis-step for the sole fact that they have spent the last six months pimping the shit out of this with trailers, tv spots, magazine articles ect...and in a years time...who the fuck will care? How are they going to ramp up excitment next year for it to get folk in the theatre? They won't. Even if the film was fun, it will now totally FAIL because of this one stupid studio decision.
I say release at the date as it was originally (even against BRAVE), take those lumps and don't waste the opportunity to get people into the theatre who WERE going to see it...because those people (myself included) are probably now not going to bother next March.
"When the last tree has fallen, and the rivers are poisoned, you cannot eat money, oh no." ~Aurora
"Someone will always try to sell you despair, just so they don't feel alone." ~Ursula Vernon