amphibian, on 13 May 2015 - 05:50 PM, said:
The split between the two is weird and I don't understand the business choices behind it.
I think having a truly good female villain might be the right next move. The Frozen/Maleficent dynamic works so well because they are not paragons of goodness - which people, especially tween girls, looooove. Not sure which ones are out there for Marvel to use going forwards. Those of you who know the storylines and universe better might have ideas.
Not only this, but there's been cases of toys where Black Widow has been completely replaced and removed. Like with the quinjet motorcycle. In the movie it's Black Widow coming out with full speed. The toy has a Captain America toy.
I think I read somewhere that the excuse the toy companies give is that the superheroines simply aren't selling because only boys buy the toys.
I agree, it's weird.