QuickTidal, on 01 March 2016 - 01:59 PM, said:
Puck, on 01 March 2016 - 10:38 AM, said:
We have new corporate colours (and a new logo) at work and it's driving me nuts, because the different colour modes don't add up, like, at all. It works as it should in print, but for web stuff even with the right colour modes, the colour looks vastly different depending on the programm.. And nobody is qualified enough or can be bothered to tell me which one to use and I can't wait until the new logo goes online all officially. Why did they pick a colour that's so difficult to deal with? Suppedly, arriving at that decision cost a tonne of money, and it will cost more to revamp all the print and online media. I hate to be against change, but the old colour looked the same no matter what.
Usually with corp logos it tends to be done with spot colour Pantone picks, and corresponding CMYK breakdowns (current book values). You should be able to use the CMYK breakdowns for online and program stuff. Did they supply you with a Logo spec book for it (this is usually how I find things are done)?
I got all of that, including a pantone value and a guide book. The problem is/was that the CMYK and RGB values produce two tones too different for what I know is acceptable (I know
some difference is to be expected). From what I know, it's desirable to have the corporate colours match both offline and online as far as possible, but these values produce a warmish red and a darkish magenta, which seems too far apart for me, but it's supposed to be used for the same element of the logo. I checked the monitor settings, checked it on two other monitors, and asked colleagues, and everyone agreed the colours were too different. I mailed the lady in charge of the graphics department, and she just resent me the guide book, which, apart from listing the values, has no rules on online appearance but lists every minuscule detail about print measures. It's infuriating, because for years I've never had
any problem with colour values. I asked if the difference is intentional and got a 'I don't see much difference, just use the values listed' back.
Just now, I checked the values on my own, new and newly calibrated monitor at home, and those are two different colours. They're not supposed to be. This is annoying. I'd argue that the average customer wouldn't notice either way, but still.. eh.
I mean, in the end it's not my problem, I'm just trying to avoid complaints along the lines of 'This looks off, what did you do?'
This post has been edited by Puck: 01 March 2016 - 06:41 PM