Malazan Empire: Embracer Group acquires the rights to the Lord of the Rings IP and the literary works - Malazan Empire

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Embracer Group acquires the rights to the Lord of the Rings IP and the literary works

#1 User is offline   Aptorian 

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Posted 18 August 2022 - 08:18 AM

This news dropped pretty randomly yesterday. Bit surprising. You'd think some entity like Warner Brothers or Amazon would have been the one to gobble up the Lord of the Rings property.

For those unfamiliar Embracer Group is this mutant holding corp that has been absorbing tons of video game developers and IPs the past decade.

https://embracer.com...-j-r-r-tolkien/

No info on what the acquisition cost but I bet it was more than a 100 USD.
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#2 User is offline   Tsundoku 

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Posted 18 August 2022 - 08:30 AM

Would have thought it would make for much bigger headlines.
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#3 User is offline   Aptorian 

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Posted 18 August 2022 - 08:58 AM

I think it's because Embracer group is such an unknown. It's an amorphous blob of money that's snowballing it's way around the video game and entertainment industry.

A decade from now it'll have eaten all companies in the world and declare it's now going to travel to the stars to search for more companies to acquire.
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#4 User is offline   Tsundoku 

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Posted 18 August 2022 - 09:00 AM

Sounds like an appropriate name then.
"Fortune favors the bold, though statistics favor the cautious." - Indomitable Courteous (Icy) Fist, The Palace Job - Patrick Weekes

"Well well well ... if it ain't The Invisible C**t." - Billy Butcher, The Boys

"I have strong views about not tempting providence and, as a wise man once said, the difference between luck and a wheelbarrow is, luck doesn’t work if you push it." - Colonel Orhan, Sixteen Ways to Defend a Walled City - KJ Parker
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#5 User is offline   Renewed For 2 More Seasons 

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Posted 18 August 2022 - 09:55 AM

Posted Image
They came with white hands and left with red hands.
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#6 User is offline   Tsundoku 

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Posted 18 August 2022 - 11:20 AM

Who knew the entire world economy was called "George"?
"Fortune favors the bold, though statistics favor the cautious." - Indomitable Courteous (Icy) Fist, The Palace Job - Patrick Weekes

"Well well well ... if it ain't The Invisible C**t." - Billy Butcher, The Boys

"I have strong views about not tempting providence and, as a wise man once said, the difference between luck and a wheelbarrow is, luck doesn’t work if you push it." - Colonel Orhan, Sixteen Ways to Defend a Walled City - KJ Parker
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#7 User is offline   QuickTidal 

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Posted 18 August 2022 - 12:28 PM

Quote

As well as matching rights in other Middle-earth-related literary works authorized by the Tolkien Estate and HarperCollins, which have yet to be explored.


This is the only part that interests me. This means the Tolkien Estate and Harper Collins retain the rights to Tolkiens written word, and the portion of it that applies to this holding company purchase is only anything "authorized" by them, and not the works themselves.

You should modify the title apt, as it makes it seem like this company will be responsible for Tolkiens' actual work VS just IP literary abilities.
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#8 User is offline   Aptorian 

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Posted 18 August 2022 - 02:30 PM

But then I wont get as many clicks!
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#9 User is offline   Azath Vitr (D'ivers 

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Posted 19 August 2022 - 01:57 AM

'Embracer has made it clear it’s going to exploit the hell out of its new precious. [...] “Other opportunities include exploring additional movies based on iconic characters such as Gandalf, Aragorn, Gollum, Galadriel, Eowyn and other characters from the literary works of J.R.R. Tolkien, and continu[ing] to provide new opportunities for fans to explore this fictive world through merchandising and other experiences.” [...] Embracer can start dispensing them like a giant T-shirt cannon at a football game, meaning we could get anything from Éomer socks to, precious forbid, Éomer NFTs.'

What Lord of the Rings’ Embracer Group purchase means


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#10 User is offline   Abyss 

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Posted 19 August 2022 - 02:32 AM

How soon can we have a theme park and hotel? I for one, am dying to snog a Balrog and throw down w an Elf.
...wait, what?
THIS IS YOUR REMINDER THAT THERE IS A
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#11 User is offline   Renewed For 2 More Seasons 

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Posted 19 August 2022 - 03:36 AM

Whatever happened to predictability?
The balrog, Gil-Galad, Samwise Gamgee…
They came with white hands and left with red hands.
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#12 User is offline   QuickTidal 

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Posted 19 August 2022 - 11:18 AM

View PostRenewed For 2 More Seasons, on 19 August 2022 - 03:36 AM, said:

Whatever happened to predictability?
The balrog, Gil-Galad, Samwise Gamgee…


fuck you for making me sing this in the theme song music in my head...LOL
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#13 User is offline   Werthead 

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Posted 27 August 2022 - 10:15 AM

It's an interesting deal. When the Saul Zaentz Company put the rights up for sale, they were asking for $2 billion because they said the LotR movie rights had reverted to them. Warner Brothers said they had not, because of the animated movie they'd put into production the year before. The fact that the SZC ended up selling the rights for less than $700 million suggests that WB may have won that argument. However, Embracer are being bullish in that they can make additional films, which WB will likely heavily contest.
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