[Macros]

oh absolutely.
We're making sure to let everyone who gets a card know that they can be topped up etc, and if someone is topping up a lot we'll be throwing on some extra credit here and there as a loyalty scheme.
Probably need to draw up some parameters for that and get a system worked out. Its all very new to us both so we're making it up as we go along. The cards I sourced myself, then when trying to figure out how to tie them to our payment system I was told that there's far easier ways of doing things if we had talked to our system provider first. Standard Mac, cart before the horse because the cards look awesome. Now we have 200 cards that are a pain in the butt to onboard but look awesome. As opposed to having cards that integrate flawlessly with our system but might not (I say Might, I don't know) look as good because I didn't do enough research.
I'm getting better at doing more planning, my lovely wife is so much better in that respect and keeps some of my more ridiculous impulses in check.

Regards trademarking, its actually surprisingly inexpensive.

[James Hutton]

You and your wife sound like a very well-complemented team.