QuickTidal, on 28 November 2013 - 08:56 PM, said:
So you're a big Director...so what...you're on Twitter, and Facebook...you can't CHOOSE to be above social media and all that it entails. You deal with what comes your way on it.
You can choose not to respond, or at least not to respond on Twitter. Put another way, big Director has the same choice every other human has to not put thumb to phone.
Lee made a choice, likely a bad one.
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As far as I'm concerned the Open Letter was a guy at the end of his rope with theft.
because everything he posts is automatically accurate and true?
He lives in America. The number of lawyers who would have wet themselves at the opportunity to sue Spike Lee on a contingency fee is higher than the population of Toronto.
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And a private email to Spike and/or his people could very likely have gone nowhere. The Open Letter blows the doors off it and makes it un-ignorable.
I agree the email would have gone nowhere, but if Lee had been thinking, he would have ignored it.
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If Lee is going to manage his social media account himself, he needs to be a man and own up to shit happening on his watch. All he had to say was "We're looking into this."
Nah, all he had to say was nothing. He has people. People who have people. And THOSE people likely hired the agency in the first place. if he really felt like he had to do something he should have told those people to do so, not taken to Twitter.
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But he chose the dick response instead.
He gets no sympathy from me for it
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Agreed.
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Lastly, It was a viable option for a man who's quite clearly been screwed.
Viable, sure. Effective? Best? Likely not.
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Recall, for example, Matthew Vaughn being SUPER irate when a piece of unfinished, unapproved marketing for X-MEN: FIRST CLASS hit the web? He went searching for the culprit who leaked it, and then in good faith apologized to fans and gave them two ACTUAL approved pieces of art for it, and then dropped the teaser trailer a little while later. That's a Director who is willing to go the extra mile for ALL aspects of his own production....and yet Spike can't be bothered to investigate the guys claim?
Weak-sauce.
Vaughn decided to act to defend his work. All good for him.
But here either Garcia or the agency did the equivalent of the thing that set Vaughn off.
Lee's response is fail, but social media doesn't automatically oblige him to do anything, and since Garcia likely now DOES have an an entire law firm clawing at his door to represent
him, the worse thing Lee likely could have done was take responsibility and open himself up to blame.